Brochures are advertising pieces which are mainly used to introduce a company or organization, and inform about products and services to a target audience. Brochures can also present near tourist attractions and hotels. The most common types of single-sheet brochures are the bi-fold and the tri-fold. A bi-fold brochure results in four panels (two panels on each side), while a tri-fold results in six panels (three panels on each side). Booklet brochures are made of multiple sheets most often saddle stitched or perfect bound
Brochures are often printed in four color process on gloss paper to give an initial impression of quality. Compared with a flyer or a handbill, a brochure usually uses higher-quality paper, more colorful and can be in any shapes and sizes.